Glasseum

Glasseum is a rebranding project for the Corning Museum of Glass in Corning, NY. The museum was founded in 1951 by Corning Glass Works and currently houses a collection of more than 45,000 various glass objects, including historical glass artifacts over 3,500 years old and contemporary glass art installation pieces.

The original branding of Glasseum was closely associated with the well-known corporation Corning Inc, the founder and namesake. While the association with Corning Inc touches upon the museum's roots, the museum needed a new brand to better capture the entire collection of featured work through the single thread that tied the museum's contents together: the wonders of glass. The medium, glass, is a captivating subject for both artists and museumgoers because of its dualities. For example, glass is an industrial medium that is also classified as an organic form. Also, glass is both fragile and solid, making glass the perfect vessel for objects that need to be handled with care. The Glasseum rebranding project worked to create a brand that connected more closely to the fascinating subject of glass itself.

A new name, logo, and look-and-feel were created to reframe the museum's focus onto the fascinating subject of glass. The new name steps away from Corning to focus on the material. The first letter of 'G' in Glasseum was utilized as a logomark through spiraling, circular lines, inspired by the twirling movement in glass-blowing. The museum regularly hosts a popular exhibition for glass-blowing as a great point of attraction for tourists. Brand collateral was also created to show the visually captivating glass art pieces featured in the museum's collection, once again going back to the content museumgoers can anticipate when visiting the space.